The impact of COVID-19 on Australia’s economic landscape
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This paper discusses the challenges and opportunities for Australian businesses considering the economic impact of COVID-19 and subsequent government stimulus.
The paper begins with an analysis of the Australian macroeconomic landscape post COVID-19, with a focus on GDP/output, employment, investment, consumption and government expenditure. This is followed by an evaluation of the different sectors of the economy and the unique challenges they face in the “new normal” paradigm. Lastly, the paper considers potential business opportunities for long term success, in the form of innovation, customer retention and balance sheet management.